SCENE 02LABEL PARTIESBELO HORIZONTE

COLLECTION · LABEL PARTIES · 6 labels

Parties with a name of their own.

A label party is a party brand: its own identity, crowd and route, and it can travel from city to city. Only labels whose Grupo RARO role is documented by a public source are listed here.

How this collection is built

Each label carries the seal of its relation to RARO and the source link. Parties created by RARO, events hosted at JARDIM and special projects live in the full RARO Parties catalogue.

  • BH edition An outside brand, with BH editions in the RARO universe.
  • Co-production Made with partners; every credit is on the page.
Full party catalogue

Loop: Vimeo Grupo RARO · Motion preview over the official still

Reel 01 of 06 · PARTY / GREAT GATHERINGS

ESBÓRNIA

BH editionA Rio brand running since 2010 · in BH since 2018; with RARO since the 2023 Carnival · Seal source (opens in a new tab)

The extraordinary takes the dance floor.

A Rio de Janeiro brand running since 2010, ESBÓRNIA has been in Belo Horizonte since 2018 and has partnered with RARO since the 2023 Carnival: long full-open-bar parties in settings such as the Mineirão pitch.

  • On record since 2018
  • Latest record: 2025
  • 10 photo coverages
  • 6 films
Explore ESBÓRNIA

Loop: Instagram @mixedbymixed

Reel 02 of 06 · PARTY / BH EDITION

MIXED BY MIXED

BH editionA national brand · BH edition with RARO since 2023 · Seal source (opens in a new tab)

Music, connection, intensity.

“Brazil’s reddest party” is a national brand. Its Belo Horizonte edition, with RARO since 2023, turned five in August 2026 with the Red Weekend.

  • On record since 2022
  • Latest record: 2026
  • 4 photo coverages
  • 10 films
Explore MIXED BY MIXED
Pyrotechnics and red light at Balbúrdia BH

BS Fotografias / Nelson Avelar

Reel 03 of 06 · PARTY / BH EDITION

BALBÚRDIA

BH editionA Rio brand · editions in Belo Horizonte · Seal source (opens in a new tab)

The night finds a new frequency.

The Rio brand of the duck (“Follow the Duck”), with Belo Horizonte editions. A dance-floor experience within RARO’s repertoire of gatherings and collaborations.

  • On record since 2023
  • Latest record: 2024
  • 2 photo coverages
  • 1 film
Explore BALBÚRDIA
Hugo & Guilherme on stage at No Pelo 360 BH

Instagram @nopelo360

Reel 04 of 06 · FESTIVAL / BH EDITION

NO PELO 360

Co-productionHugo & Guilherme’s festival · in BH, Original Music, GB Produções and RARO · Seal source (opens in a new tab)

The music happens all around you.

The festival conceived by Hugo & Guilherme, with a 360° stage, came to Belo Horizonte on 19 Sep 2026, produced locally by Original Music, GB Produções and RARO.

  • On record since 2026
Explore NO PELO 360
Bunting over the Junina Chevals dance floor

BS Fotografias / Glaucimara Castro

Reel 05 of 06 · PARTY / TRADITION & CONNECTION

JUNINA CHEVALS

Co-productionIt’s Shooow Time, Decore and RARO · Seal source (opens in a new tab)

A tradition that never stops beating.

The city’s most traditional June festival, with open bar and open food at Chevals, in Vale do Sol, Nova Lima. It reached its 20th edition in 2026, co-produced by RARO with It’s Shooow Time and Decore.

  • Latest record: 2026
  • 6 photo coverages
  • 1 film
Explore JUNINA CHEVALS
Sertanejo de Inverno, presented by Absolut Elyx

Instagram @sigararo

Reel 06 of 06 · PARTY / CAMPOS DO JORDÃO

SERTANEJO DE INVERNO

PartnershipRARO, Trupe and BW, per the official bio · Seal source (opens in a new tab)

The mountains, in a sertanejo beat.

A RARO party in Campos do Jordão (São Paulo), in partnership with Trupe and BW. The 5 Jun 2026 edition at CamposHall was announced as “Presented by Absolut Elyx”; the feed shows no record after the night.

    Explore SERTANEJO DE INVERNO

    YOUR LABEL IN BH

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