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SCENE 07ATIVAÇÕES RAROPRIME TIME

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Prime time
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Activate
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Inside all 7 branches

Your brand inside the moment.

RARO designs a brand’s presence from inside the party, the club, the wellness morning and the Preá sunset: bars, lounges, set pieces, naming, stages, sampling and coverage. The cases below show what has already happened, with photos and sources.

4,762+ brand activations

Grupo RARO institutional figure. It is not the number of public cases on this page.
Build your activation See cases with proof

01 / Audience

A crowd that comes back, in seven different settings.

Your brand doesn’t land in an ad: it lands where people chose to be. The figures below are Grupo RARO institutional numbers.

12+ years and 1,000+ events and 3 million+ people welcomed and 100 million+ people reached on social media and 7 branches: Parties, Label Parties, Venues, Caza, Life Preá, Club and Activations

Institutional figures provided by Grupo RARO.

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Every dot, one activation.

02 / On set

Brands that have already been at RARO.

Presence proven event by event, through photos, press or primary sources. Commercial terms are not public, and no sponsorship tier is implied here.

  • AMBEV
  • Coca-Cola
  • Pernod Ricard
  • Red Bull
  • Ingresse

Logos shown as a record of presence at RARO events, with the proof next to each name. They do not indicate a current sponsorship.

  • AMBEV

    Brahma at BEAGÁ na Folia 2026, Budweiser at Ginga 2026 and Spaten throughout the 2025 calendar.

    Brands seen
    Brahma · Budweiser · Spaten · Beats
    Level of proof
    Proven by photo
    Alcoholic drinks · 18+

  • Coca-Cola

    Coca-Cola FEMSA launched Fanta Mistério at RAROWEEN 2023; Coca-Cola at the 6th anniversary at Mineirão and a Ginga 2026 partner.

    Brands seen
    Coca-Cola · Fanta · Kuat
    Level of proof
    Proven by photo

  • Pernod Ricard

    Beefeater at Mineirão, Absolut Elyx presenting Sertanejo de Inverno, and Jameson and Chivas at party and festival open bars.

    Brands seen
    Beefeater · Absolut Elyx · Absolut · Jameson · Chivas
    Level of proof
    Proven by photo
    Alcoholic drinks · 18+

  • Red Bull

    Its own bar at Mineirinha 2026 with dedicated coverage, a neon tunnel at the 6th anniversary and presence at RAROWEEN, Junina do Raro, Esbórnia and No Pelo 360.

    Brands seen
    Red Bull
    Level of proof
    Proven by photo

  • Ingresse

    The ticketing platform for almost every RARO event since 2023 and a Ginga 2026 partner.

    Brands seen
    Ingresse
    Level of proof
    Primary source

03 / Menu

Formats that have already run, with real photos.

Each format comes with the case that proves it. Where no case has been published yet, we say so.

  1. Branded bar

    A bar in the brand’s full identity, with staff and a menu built around the product.

    Works for: drinks: beer, spirits, energy drinks, soft drinks

    Tanqueray · Johnnie Walker Blonde · Ketel One · Amstel · Red Bull · Coca-Cola activation at MINEIRINHA 2024
    Proven

  2. Lounge / brand space

    A designed area to hang out, take photos and enjoy the product, signed by the brand.

    Works for: premium brands and launches

    Beefeater activation at RARO’s 6th anniversary (Clayton & Romário DVD recording)
    Proven

  3. Photo-ready set pieces

    Pieces made for the photo: neon tunnels, giant bottles, brand neon, photo booths.

    Works for: organic social reach

    Red Bull activation at RARO’s 6th anniversary (Clayton & Romário DVD recording)
    Proven

  4. Naming / “presented by”

    The brand signs the event or platform.

    Works for: headline sponsor

    GINGA São Paulo, 2026 World Cup: post by @ginga.sampa
    Illustrative image: not the proof of the format.
    Proven

  5. Mass-event sponsorship

    Signing a free street carnival with an expected crowd of over a million.

    Works for: beers and mass-market brands

    BEAGÁ na Folia 2025, the previous edition: a moment from the event
    Illustrative image: not the proof of the format.
    Proven

  6. Stage, screens and DJ booth

    The brand on the stage LED, screens and DJ booth.

    Works for: visibility across the whole crowd

    Spaten · Beats activation at MINEIRINHA · Carnival 2025
    Proven

  7. Sampling and launches

    Tastings of a new flavour or edition, with a dedicated counter and set.

    Works for: new flavours and editions

    Red Bull activation at MINEIRINHA · Carnival 2026
    Proven

  8. Premium open bar

    The brand is on the open-bar menu, named in the promotion or the coverage.

    Works for: spirits and beers

    Festa Junina Chevals 2026 (20th edition): a moment from the event
    Illustrative image: not the proof of the format.
    Proven

  9. Press wall and content shoots

    A press wall and presence at DVD or concert recordings.

    Works for: several brands on the same night

    Amstel · Coca-Cola · Beefeater · Metropax · Virgin Music · Songs activation at RARO’s 6th anniversary (Clayton & Romário DVD recording)
    Proven

  10. Instagram content and collabs

    Posts co-authored by the group’s and the brand’s accounts.

    Works for: digital reach

    NO PELO 360 · Belo Horizonte: a moment from the event
    Illustrative image: not the proof of the format.
    Proven

  11. Dedicated photo coverage

    A gallery of the activation alone, ready for the sponsor report.

    Works for: sponsor reporting

    Beefeater activation at RARO’s 6th anniversary (Clayton & Romário DVD recording)
    Proven

  12. Ticketing and data

    A partnership with the ticketing platform.

    Works for: ticketing and payment platforms

    Proven

  13. National circuit, Belo Horizonte venue

    The brand signs a platform that runs in several cities, and RARO produces the Belo Horizonte venue.

    Works for: brands with national reach

    GINGA São Paulo, 2026 World Cup: post by @ginga.sampa
    Illustrative image: not the proof of the format.
    Proven

  14. Wellness, fitness and hospitality

    Activations at Caza Raro, RARO Fitness and RARO Life Preá: breakfast, training, kite and stays.

    Works for: wellness, sport, fashion, beauty and travel

    No case yet: format on offer

04 / Cases

What has already happened, with a proof sheet.

Each case shows the brand, event, date, format, RARO’s role and the source. When the proof is an announcement made before the event, the card says so. The link with the brand is kept apart from the level of proof: sponsorship or partnership declared in the source, documented activation or mere presence on record. The list only includes cases cleared for publication.

Sponsor
World
Link with the brand

22 cases

05 / Matrix

Where and when brands have already come in.

RARO’s worlds crossed with the seasons of the calendar. Each cell holds published cases only, linked to their sheet. Where there are none, the matrix says so.

7 of 25 combinations with a case · 22 cases

Matrix of activation cases by world and season
World / seasonCarnivalJune festivalsRaroweenYear-endOther dates
MassParties, labels and carnival
WeeklyRARO ClubNo case yet in any seasonNo case yetNo case yetNo case yetNo case yetNo case yet
WellnessCaza RaroNo case yet in any seasonNo case yetNo case yetNo case yetNo case yetNo case yet
TravelRARO Life PreáNo case yet in any seasonNo case yetNo case yetNo case yetNo case yetNo case yet
ContentCollabs, coverage and press wallsNo case yetNo case yetNo case yet

An empty cell means no case of that combination has been published yet. It is neither a promise nor a refusal. A case shows up in more than one cell when it covers two seasons or also produced content.

Want to open a new combination?

06 / Why RARO

Seven consumption settings. One commercial conversation.

Each branch happens at its own hour, with its own crowd and pace. A brand picks the moment it wants to be in, or moves across several.

  1. 01 · Night

    Celebrate

    FESTAS RARO

    RARO’s own party brands: packed dance floors, stages, fast cuts. The moment with the most volume and energy.

    Formats that fit: Stage, screens and DJ booth · Branded bar · Photo-ready set pieces

    Explore FESTAS RARO
  2. 02 · Niche night

    Belong

    LABEL PARTIES

    A collection of labels where RARO’s role is proven: communities with their own look and a loyal crowd.

    Formats that fit: Instagram content and collabs · Sampling and launches · Press wall and content shoots

    Explore LABEL PARTIES
  3. 03 · Day and night

    Take over

    VENUES · JARDIM

    The group’s spaces: JARDIM (Jardim Canadá, Nova Lima), Caza, Life Preá and Club. Room for set pieces, naming and long-form experiences.

    Formats that fit: Naming / “presented by” · Photo-ready set pieces · Lounge / brand space

    Explore VENUES · JARDIM
  4. 04 · Morning

    Breathe

    CAZA RARO

    Wellness, movement and food at a slow pace. For wellbeing, food and self-care brands.

    Formats that fit: Wellness, fitness and hospitality · Sampling and launches · Lounge / brand space

    Explore CAZA RARO
  5. 05 · Sunset

    Stay

    RARO LIFE PREÁ

    A boutique hotel with events in Preá: hospitality, horizon and guests who stay more than one day.

    Formats that fit: Lounge / brand space · Instagram content and collabs · Dedicated photo coverage

    Explore RARO LIFE PREÁ
  6. 06 · Late night

    Come back

    RARO CLUB

    The club of BH’s night scene: a crowd that returns, the bar as a meeting point and dance-floor content.

    Formats that fit: Branded bar · Press wall and content shoots · Dedicated photo coverage

    Explore RARO CLUB
  7. 07 · Prime time

    Activate

    ATIVAÇÕES RARO

    When the activation becomes the event itself: master sponsorship, multi-city circuits and integrated ticketing.

    Formats that fit: Mass-event sponsorship · National circuit, Belo Horizonte venue · Ticketing and data

07 / Process

From brief to dance floor, in six cuts.

Timelines and budgets depend on the format, world and date you choose. It all starts with a conversation.

  1. Brief

    You share the goal, brand, audience and date window. The form at the end of this page already organises it.

  2. Reading

    The team matches the goal with the right world: party, club, wellness morning, Preá sunset or JARDIM.

  3. Proposal

    Format, calendar and scope of delivery in a single document, with the cases that serve as reference.

  4. Approval

    Artwork, set pieces and messages approved by the brand. Alcoholic drinks follow CONAR rules: 18+ and responsible drinking.

  5. Execution

    Build, operations and brand presence during the event, run by RARO’s production team.

  6. Record

    Event photos and films for the brand, when included in the scope. That is where the cases on this page come from.

08 / Build your activation

Build your activation, cut by cut.

A guided brief: pick what makes sense, skip what you don’t know yet. At the end, the form arrives filled in with your choices.

Step 1 of 6

What does the brand want to achieve?

Pick one.