SCENE MAP—GRUPO RARO19°55'S · 43°56'WBELO HORIZONTE
Grupo RARO at the centre and, around it, seven worlds to step into: parties, label parties, venues, wellness, hotel, club and brand activations. Tap one.
Five fronts make RARO happen. Two collections, Label Parties and Venues, cut across all of them: ways to browse the parties and the places.
Night has many names. Our parties have a RARO way of bringing it to life.
The group’s own parties and the editions RARO produces in Belo Horizonte, from Halloween to street carnival.
21 parties in the catalogue
First record with a source: 2017See it on the timeline: RARO Parties →
In this world
Party brands that travel, with a proven RARO role.
Party brands that travel from city to city and came through RARO as a BH edition, a co-production or a partnership. Each keeps the seal of whoever created it, with the source next to it.
6 labels with a RARO role
First record with a source: 2023See it on the timeline: Label Parties →
Enter Label Parties
If you sleep early, ignore this.
Grupo RARO’s club in Belo Horizonte, with six nights in a row between August and September 2026: DJs and labels take over the house on nights announced on @raroclub.com.br.
10 nights on record
First record with a source: 2026 · the name dates from 2019See it on the timeline: RARO Club →
In this world
Wellbeing, in its rarest form.
Grupo RARO’s wellness house in Vale do Sereno: movement, breath and good food, with the night as a bonus.
18 albums in the photo archive
First record with a source: 2024See it on the timeline: Caza Raro →
In this world
Sun to wake up. Moon to stay.
A beachfront boutique hotel in Preá, with a beach club, kite school and tailor-made events.
5 samba nights on record
First record with a source: 2024See it on the timeline: RARO Life Preá →
In this world
The RARO places you can visit today.
RARO’s places, each with its own way in: JARDIM for the events, Caza for the sessions, Life Preá to stay and the Club for its announced nights. For your own event, ask about availability.
4 places to visit today
First record with a source: 2023See it on the timeline: Venues →
In this world
Put your brand inside the experience, and invite the audience in.
Brands inside the experience, with cases and sources: bars, lounges, set design and coverage across the group’s parties, festivals and venues. The brands listed here have a proven presence at RARO events, which does not indicate a current sponsorship.
22 published cases
First record with a source: 2022See it on the timeline: RARO Activations →
In this world
12+ years and 1,000+ events and 3 million+ people welcomed and 100 million+ people reached on social media and 4,762+ brand activations
The same cut for every front: what you want, the format, the light, where it happens, how to get in, the next announced date and the main action.
Two collections cut across the fronts:
Take the quiz to find the RARO world that suits you, or join the RARO List to hear about the next dates first.