SCENE 16CASE · Red BullBelo Horizonte2023

Red Bull

ESBÓRNIA · BH Carnival 2023 · 20 February 2023

Case sheet

Serve the Red Bull editions from a bar and lounge in the brand’s look.

Read from the format delivered: the brand did not publish its goal.

A Red Bull bar with geometric neon, a branded lounge and editions served in the party cup. A brand gallery of 35 photos.

BH edition

ProvenDedicated coverage done: a brand-only gallery of 35 photos. Reach and sales were not published.

Documented activation
A record devoted to the brand: BS Fotografias made a Red Bull-only gallery of 35 photos. It sits in the brand’s folder and records the bar and the lounge.
BS Fotografias brand gallery: it is not public, so it does not open here.

The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.

The three kinds of link

Declared in the source: The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
Documented activation: There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
Presence on record: The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.