SCENE 04—CASE · Jameson · BeefeaterVale do Sol, Nova Lima2026
Jameson · Beefeater
Festa Junina Chevals 2026 (20th edition) ·
Case sheet
- Brand(s)
- Jameson · Beefeater
- Sponsor
- Pernod Ricard
- Event
- Festa Junina Chevals 2026 (20th edition)
- Date
- Venue
- Vale do Sol, Nova Lima
- Format(s)
- Premium open bar
- Link with the brand
- Level of proof
- Primary source
Goal
Be part of the 20th edition’s open bar, with Jameson and Beefeater in the toasts.
Read from the format delivered: the brand did not publish its goal.
Execution
An official post mentions “perfect toasts with Jameson and Beefeater” at the 20th edition’s open bar.
RARO’s role
Co-production
Result
Not measuredNo reach, sales or return figures were published for this case.
Link with the brand
Presence on record
The official posts from the night of the party name Jameson and Beefeater in the open-bar toasts.
The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.
The three kinds of link
- Declared in the source
- The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
- Documented activation
- There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
- Presence on record
- The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.
Sources
Discover the partyPhotos showing the brand
No photo of this case has been published yet. The proof is in the sources above.
Illustrative images
Promotional or event images that do not count as proof of this case. Each caption says where the image comes from.
Festa Junina Chevals 2026 (20th edition): a moment from the event
Photo: Instagram @sigararo
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