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Coca-Cola activation at RARO’s 6th anniversary (Clayton & Romário DVD recording)
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SCENE 21CASE · Coca-ColaMineirão, Belo Horizonte2022

Coca-Cola

RARO’s 6th anniversary + Clayton & Romário DVD ·

Case sheet

Brand(s)
Coca-Cola
Sponsor
Coca-Cola
Event
RARO’s 6th anniversary + Clayton & Romário DVD
Date
Venue
Mineirão, Belo Horizonte
Format(s)
Photo-ready set pieces
Link with the brand
Documented activation
Level of proof
Proven by photo

Goal

Keep Coca-Cola in sight on the lawn and by the stage, served in the event cup.

Read from the format delivered: the brand did not publish its goal.

Execution

Giant illuminated Coca-Cola bottles on the pitch and beside the stage, and a red bar serving Coca-Cola in the event cup. A brand-only gallery of 74 photos.

RARO’s role

Produced by RARO

Result

ProvenDedicated coverage done: a brand-only gallery of 74 photos. Reach and sales were not published.

  • Documented activation

    A record devoted to the brand: BS Fotografias made a Coca-Cola-only gallery of 74 photos. It records the giant bottles and the red bar.

    BS Fotografias brand gallery: it is not public, so it does not open here.

The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.

The three kinds of link
Declared in the source
The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
Documented activation
There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
Presence on record
The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.

Sources

Part of the proof is the brand gallery shot by BS Fotografias, which is not public: the photos on this page come from it.

Discover the party

Photos showing the brand

  • Photo: BS Fotografias / Glaucimara Castro

  • Photo: BS Fotografias / Glaucimara Castro

  • Photo: BS Fotografias / Glaucimara Castro

  • Photo: BS Fotografias / João Couto

  • Photo: BS Fotografias / João Couto

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