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Amstel · Red Bull activation at RARO’s 8th anniversary
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SCENE 12CASE · Amstel · Red BullBelo Horizonte / Nova Lima2024

Amstel · Red Bull

RARO’s 8th anniversary ·

Case sheet

Brand(s)
Amstel · Red Bull
Sponsor
Red Bull
Event
RARO’s 8th anniversary
Date
Venue
Belo Horizonte / Nova Lima
Format(s)
Photo-ready set pieces · Branded bar · Lounge / brand space
Link with the brand
Presence on record
Level of proof
Proven by photo

Goal

Build Amstel and Red Bull into the anniversary’s set design and lounge.

Read from the format delivered: the brand did not publish its goal.

Execution

Amstel and Red Bull set-piece activations and a lounge at the 8th anniversary.

RARO’s role

Produced by RARO

Result

Not measuredNo reach, sales or return figures were published for this case.

  • Presence on record

    Amstel and Red Bull set pieces. All of it shows in the party’s general photo album by BS Fotografias.

The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.

The three kinds of link
Declared in the source
The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
Documented activation
There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
Presence on record
The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.

Sources

Discover the party

Photos showing the brand

  • Photo: BS Fotografias / Glaucimara Castro

  • Photo: BS Fotografias / Nelson Avelar

  • Photo: BS Fotografias / Nelson Avelar

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