SCENE 05BEAGÁ NA FOLIAMineirão and Av. Afonso Pena, Belo Horizonte2025

BEAGÁ NA FOLIA

RARO brand

The whole city joins the celebration.

Loop: Vimeo Grupo RARO · motion preview over the official still

WHAT IT IS · CARNIVAL / BELO HORIZONTE

The whole city joins the celebration.

A free street carnival conceived by Grupo RARO and produced with Songs, with major acts around Mineirão and along Av. Afonso Pena. At its 2024 debut, the festival’s account reported “more than 100,000 people” on day one; in 2026, with Brahma, it became a “Grupo Raro project”.

Relation to RARO
RARO brandCreated by Grupo RARO, produced with Songs · Seal source (opens in a new tab)
First edition
Debuted on 11–12 Feb 2024 around Mineirão, with Clayton & Romário and Michel Teló. Source ↗
Where it happens
Mineirão and Av. Afonso Pena, Belo Horizonte

Sourced records

  • Advance estimate, published by the press before the 2026 carnival: more than 1 million revellers. It is an expectation, not a count. Source ↗
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NEXT EDITION

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SCREENING ROOM

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PHOTOS · BS FOTOGRAFIAS

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  • · Brahma

    About the date: Three days of carnival: February 14, 15 and 16.

    BEAGÁ na Folia 2026 · free street carnival

    A free street carnival, a “Grupo Raro project”, produced in partnership with Songs. “Brahma presents”: the brand signed the edition, and the festival’s post after the first day speaks of “making history with Brahma”. The announcement expected more than 1 million revellers; no count was published.

    Case source ↗

Pre-sales · News

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