MINEIRINHA

WHAT IT IS · PARTY / BELO HORIZONTE

Our home in celebration.

“The most Minas Gerais party in Brazil”: local identity, a mix of genres and a full premium open bar. It has a carnival edition and, during the 2026 World Cup, took over Ginga on a Brazil match day.

Relation to RARO: RARO brandAn original @sigararo brand · Seal source (opens in a new tab)
First edition: A RARO label since 28 May 2022 (Chapter I, guests only). Source ↗
Where it happens: Nova Lima and Belo Horizonte (MG)

Sourced records

“RARO presents its new label”: Chapter I on 28 May 2022. Source ↗

Instagram

NEXT EDITION

The next one reaches the List first.

No date announced right now. Join the RARO List and hear about the next edition first.

Join the RARO List

SCREENING ROOM

Watch the party.

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PHOTOS · BS FOTOGRAFIAS

If you were there, find yourself here.

BRAND HISTORY · 7 records

Every edition, one record.

Each edition opens its own record: the BS Fotografias album, the film of that same night, artists on record and sources. Without a public album, the record shows how to ask for the photos.

A RARO brand since: 28 May 2022 Source (opens in a new tab)
Records in the archive: 7

2018
2019
2020
2021

with RARO roots, to be confirmed

On the group timeline

BRANDS ON SITE

Who activated here.

Activate your brand

09 Mar 2024 · Tanqueray · Johnnie Walker Blonde · Ketel One · Amstel · Red Bull · Coca-Cola
MINEIRINHA 2024
A “brand village”: a Tanqueray bar with neon and a bottle arch, a Johnnie Walker Blonde bar, an Amstel bar, a Red Bull bar with a mountain set and DJ booth, and a Coca-Cola bar with a neon bottle. BS shot a brands-only gallery of 116 photos.
Case source ↗
02 Mar 2025 · Spaten · Beats
MINEIRINHA · Carnival 2025
A Spaten set-piece bar, Spaten branding on the “M” stage screens and a Beats spot.
Case source ↗
15 Feb 2026 · Red Bull
MINEIRINHA · Carnival 2026
A Red Bull bar with its own set (illuminated logo, frames and a wave of light), branded fridges, the full line of editions on the counter and drinks in Red Bull cups. The coverage was shot for the brand: 253 photos.

STAY IN THE NIGHT

Each suggestion says why: the same artist on record, the same place, a Label Party or the same seal. With no documented relation, it is simply more from the catalogue.

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