SCENE 08—CASE · SpatenBelo Horizonte2025
Spaten
BLOQUINHO DO RARO 2025 and RARO DE VERÃO 2025 ·
Two parties: Bloquinho do Raro on March 4 and Raro de Verão on March 29.
Case sheet
- Brand(s)
- Spaten
- Sponsor
- AMBEV
- Event
- BLOQUINHO DO RARO 2025 and RARO DE VERÃO 2025
- Date
- About the date
- Two parties: Bloquinho do Raro on March 4 and Raro de Verão on March 29.
- Venue
- Belo Horizonte
- Format(s)
- Stage, screens and DJ booth
- Link with the brand
- Level of proof
- Proven by photo
Goal
Keep Spaten present across RARO’s 2025 calendar, from the stage to the bar.
Read from the format delivered: the brand did not publish its goal.
Execution
Spaten on the Bloquinho do Raro screens and at the Raro de Verão bar. With Mineirinha and Esbórnia, plus the announced New Year’s Eve menu, the brand ran through the 2025 calendar.
RARO’s role
Produced by RARO
Result
Not measuredNo reach, sales or return figures were published for this case.
Link with the brand
Presence on record
Spaten on the Bloquinho screens and at the Raro de Verão bar. All of it shows in the parties’ general photo albums by BS Fotografias.
The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.
The three kinds of link
- Declared in the source
- The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
- Documented activation
- There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
- Presence on record
- The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.
Sources
Photos showing the brand
Photo: BS Fotografias / Túlio Barros
Photo: BS Fotografias / Glaucimara Castro e Guilherme Breder
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