SCENE 09—CASE · Coca-Cola · Spaten · BeatsBelo Horizonte2025
Coca-Cola · Spaten · Beats
ESBÓRNIA BH · Carnival 2025 ·
Case sheet
- Brand(s)
- Coca-Cola · Spaten · Beats
- Sponsor
- Coca-Cola · AMBEV
- Event
- ESBÓRNIA BH · Carnival 2025
- Date
- Venue
- Belo Horizonte
- Format(s)
- Photo-ready set pieces · Branded bar
- Link with the brand
- Level of proof
- Proven by photo
Goal
Give Coca-Cola, Spaten and Beats a presence in the party space.
Read from the format delivered: the brand did not publish its goal.
Execution
Coca-Cola neon, a Spaten activation and Beats neon across the party space.
RARO’s role
BH edition
Result
Not measuredNo reach, sales or return figures were published for this case.
Link with the brand
Presence on record
A Coca-Cola neon, Spaten products and set-up, and a Beats neon. All of it shows in the party’s general photo album by BS Fotografias.
The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.
The three kinds of link
- Declared in the source
- The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
- Documented activation
- There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
- Presence on record
- The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.
Sources
Discover the partyPhotos showing the brand
Photo: BS Fotografias / Glaucimara Castro
Photo: BS Fotografias / Glaucimara Castro
Photo: BS Fotografias / Glaucimara Castro
I want an activation like this
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I want an activation like this