Case sheet
- Brand(s)
- Spaten · Beats
- Sponsor
- AMBEV
- Event
- MINEIRINHA · Carnival 2025
- Date
- Venue
- Belo Horizonte
- Format(s)
- Branded bar · Stage, screens and DJ booth
- Link with the brand
- Level of proof
- Proven by photo
Goal
Give Spaten visibility at the bar and on the stage screens, with a Beats spot.
Read from the format delivered: the brand did not publish its goal.
Execution
A Spaten set-piece bar, Spaten branding on the “M” stage screens and a Beats spot.
RARO’s role
Produced by RARO
Result
Not measuredNo reach, sales or return figures were published for this case.
Link with the brand
Presence on record
A Spaten bar, the brand on the stage screens and a Beats spot. All of it shows in the party’s general photo album by BS Fotografias.
The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.
The three kinds of link
- Declared in the source
- The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
- Documented activation
- There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
- Presence on record
- The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.
Sources
Discover the partyPhotos showing the brand
Photo: BS Fotografias / Glaucimara Castro
Photo: BS Fotografias / Glaucimara Castro
Photo: BS Fotografias / Glaucimara Castro
I want an activation like this
Tell us your brand’s goal and the team builds the proposal starting from this case.
I want an activation like this